Power couple Andrew Zimmerman and Lindsey Boland are
making their mark on Wicker Park.
Boland celebrated the official opening of her fashion
boutique, Habit, at 1951 W. Division, last week, and Zimmerman is the chef
behind del Toro, a new Spanish restaurant opening Thursday at 1520 N. Damen.
"We are both very busy with our respective projects," Boland
said. "Yet we are extremely supportive of each other. In many ways, thinking
of appealing culinary creations and alluring clothing designs are different
aspects of the same art, so we can relate well."
Featuring about 50 small-scale, independent designers
exclusive to Chicago, Habit’s collection is intended to epitomize style.
Boland’s in-house alteration services and custom-designing encourage
shoppers to put a bit of couture in their wardrobe. Open for two months
before the official opening, Habit is posting steadily increasing sales.
Boland said about 20 percent of the business is making clothes to order for
various clients.
"Stores like this are helping Chicago get back into the
fashion scene, which is so dominant in other big cities like L.A. and New
York," said designer Anna Ehrler, a Columbia College graduate whose work is
being sold at Habit. "It’s a definite step in the right direction for
independent designers like me to be backed by someone like Lindsey."
While Boland is working out future designs and events,
Zimmerman is busy planning his menu for the soon-to-open restaurant, del
Toro, just a couple of blocks away at the corner of Damen and Milwaukee. The
bill of fare is set to include pumpkin and goat cheese croquette, grilled
clams with a lemon-oregano jam and wood-grilled lamb chops with roasted
garlic flan.For the project, Zimmerman partnered with Terry Alexander and
Chris Dexter, owner of a variety of Chicago bars including Goodbar, Spoon
and Elm Street Liquors.
The Spanish-inflected spot is taking the place of the
popular Wicker Park hangout MOD, which closed last summer after a five-year
run. The retro interior of MOD has been replaced with marble and Art Nouveau
touches to provide more of a lounge focus. "It’s going to be a convivial,
hip melting pot," Zimmerman said. "It will be opened late and feature
Spanish artistic influences. I think it’s going to be a great addition to
this area."
At the same time, Zimmerman is getting a huge thrill out of
watching his wife doing what she loves and excelling at it. "She has filled
a niche here with this store, and is enjoying getting to know the new
designers and encouraging them to make new, exciting clothes," he said.
After finishing a summer fellowship at Parsons School of
Design in New York five years ago, interning with Cynthia Rowley, and
developing her own clothing line called Superficial, Boland never intended
to open a shop of her own. But when she and Zimmerman moved from New York to
Chicago two years ago, she was surprised to find very limited outlets for
emerging, independent fashion designers.
"It’s almost like Chicago is still an untapped fashion
market," Boland said. "In reality though, there is such a thriving fashion
scene here, as well as music and art. There’s so much talent waiting to be
discovered and appreciated." Local designers compose roughly one-third of
Habit’s collection. Designs by Columbia College and Chicago Art Institute
students and alumni are featured in the boutique. Prices range from $100 to
$700 for a one-of-a-kind creation.
"It’s an opportunity for new designers to reach customers,"
Boland said. And new designers like Columbia College student Chad Knight are
appreciative of the chance to showcase their work.
"This means a lot," he said. "I’m not selling here just
because it’s my only option or anything. I’m selling here because when I
first walked into this store it was overwhelming--like a treasure hunt. It’s
great to be a part of a store that isn’t about creating homogeneous,
mass-produced merchandise. This is the real thing when it comes to high
fashion."
In addition to showcasing the work of Chicago designers,
Boland hopes to encourage a community among local designers by hosting
fashion shows, trunk shows and monthly mixers. "In a sense I created this
store for people like me," Boland said. "For people who always wanted
something more; something unique and different, and I think people in
Chicago have been ready and waiting for stores like this."